It's a beeeeeeautiful deep ruby red, originally bought because I wanted a grown 'Mad Men' style red. It applies beautifully opaque in 2 coats, and dries fairly quickly (although not in 60 seconds). The lasting power is a bit dodgy. It isn't horrendous, but I've had a fair bit of tip wear and chips at the nail base (again, *need* a top coat!). The one big downside I see with this is that the fast-ish drying nature of it means that it isn't easier to top up chips smoothly. It's easier to do a full coat (which is why my nails are so messy as I'd just topped them up). For the low price (I believe it's around £4.99) this one is a winner!
Note: one thing I forgot to say... this is a pain and a half to get off. It will dye your nails, fingers and anything in the vicinity red. It's a bit of a horror. To me it's worth it because I love the colour so much, but it's worth bearing in mind.
Love B xxx